As we see from MARVEL and the movies making waves clear across the world with stories about Infinity Stones and talking racoons, we have the lovely WASP with her sidekick ANT-MAN also soon to be killing it in theaters. When it comes to small business marketing, we can take a cue from that! Most definitely size does not matter when it comes to marketing, and here’s why:
The Concept of MICRO-MARKETING Isn’t About How BIG the Audience Is
Instead of volume — you’re going for characteristics. Who is your audience? Where are they? What do they want? These are all questions you would have to absolutely ask as a small business, and the point of micro-marketing is answering those questions and then fine-tuning your online marketing strategy to pinpoint those specific characteristics.
Don’t run a promotion for every item you sell. Instead run a promotion for a certain type of service or product. You might be considering the fact that when you approach your customers online with everything from surveys to contests about what they want, micro-marketing might reveal that most of your customers want something specific — therefore, zone in on that specificity and run a promotion in line with that.
You Can Then Segment Your Audience in Ways That Target Them Specifically for Anything You Want
If you’re a local grocery store, you might have customers who love apples — segment them into apples and run some promotions for that segment. Chances are you’ll get more traffic from those customers because you personally reached out to them! The same will go for literally any other category you might like to focus on in your store. The sky’s the limit.
That’s micro-marketing. Going for more fine-tune smaller demographics within the big picture. You can ask the Avengers yourself — Hank Pym, Scott Lang and Hope Van Dyne — if they all approve. We’re pretty sure they will.