First it was banner advertisements. Then it was native. Then we got Messenger marketing. Now we have mobile apps — the building block of the next rage in online advertising. Since mobile made it big recently, companies have been struggling to find that in they want to leverage the power of the newest medium today.
Everyone is on mobile. Literally. So why not target those users directly on the platforms they go on? That’s the essence of mobile marketing at its core, drawing new customers through mobile via an app, and here’s the bonus:
That Mobile App Can Also Help Build That Email List of Yours
Simply set up that lead-capture form inside the app, and boom — you’ve got instant subscribers not through email, but through their phone on your application. The big double-whammy of collecting subscribers this way is that you can use that information to plug right into your email list.
Additionally, apps are handy for collecting reviews in a snap — promotes your reputation, promotes more downloads, promotes more revenue. You can, therefore, see why mobile apps are the trend when it comes to digital marketing — when your brand has a button on someone’s digital device home screen, you’re already at the next level of success.
Make It a Point to Penetrate That Channel: You Belong on a Smartphone
Every business belongs on a smartphone. Not just on a browser. Imagine the exact reach you’d have with the potential of being exactly on the home screen of everyone’s phone the moment they kill the screen saver. Instant visibility. Instant communication. Immediate ROI. You only simply need to get your app developed, get your logo, and make it available on Android and iOS. Then massive growth of an audience already piling in on those platforms — all yours for the taking.